Open Innovation From A Practitioner's Perspective

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“It’s not information overload, it’s filter failure.” – Clay Shirky

I came across this very interesting blog on Web 2.0 and scientists. It deals with how to get scientists to participate in social media, Web 2.0 sites, etc. They  are a quirky bunch, to say the least. In my InnoCentive experience, three things matter:

* reward

* recognition

* real world challenges

Here’s the link to the original blog (written by Timo Hannay, Nature Publishing Group).

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