Open Innovation From A Practitioner's Perspective

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Fostering Innovation at Kraft Foods

I’m always impressed when someone has the term “open innovation” in their job title. It signals how serious the organization views this strategy. One could argue that every employee is responsible for this as well. Kraft is doing it right by: partnering with third party platforms, operating their own internet site to seek outside ideas, and tapping the collective wisdom of their employees.

Here’s an interview with Steven Goers, Vice President, Open Innovation & Investment Strategy at Kraft: Fostering Innovation at Kraft Foods.

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