Open Innovation From A Practitioner's Perspective

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Getting to the Right Question

(I posted this originally in the Clorox Open Innovation Site). As companies prepare themselves to enter this new world of open innovation and bringing in the best ideas from the outside, they need to become proficient in several new skills (at the company level and the individual level). Let’s start with individual skills, two of which I’ll highlight here. The first is developing the ability to properly frame questions. Individuals need to remove all unnecessary jargon, acronyms, application(s) of the technology, in order to provide a diverse group of solution providers the ability to solve the problem. Many times I have seen people rush directly to problem-solving mode without pausing for a minute to think about what question they are trying to answer.

The second key skill set for individual contributors to develop is perhaps more difficult to achieve, and that is the shift from being a problem solver to a solution finder. We were trained and rewarded on the basis of our ability to solve problems. In the new open innovation paradigm, your value should be determined equally between your ability to solve a problem yourself and/or your ability to find the solution.

And, of course, the better you become at framing the question the easier it is to find the solution in an open innovation environment!

Two points I left out intentionally (which I will address in future posts): how can/should companies re-work their reward/recognition programs to encourage these new skills and how will these new skills help/hurt in managing confidentiality/IP?

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2 Responses

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