Open Innovation From A Practitioner's Perspective


What Went Wrong With The Crowdsourced Ideas For BP Oil Spill?

BP has received a lot of criticism for failing to respond adequately (or in a timely manner) to the thousands of ideas that it received, both solicited and unsolicited. If they (BP) would have followed a few key elements of open innovation and crowdsourcing, perhaps this would have had a better result. As of this post, I am aware that BP is currently reviewing the submissions and hopefully they’ll glean something of value to prevent future disasters of this scale.

Where did they go wrong?

1) Asking the Question: Trying to present a single solution that addressed all of the challenges facing BP is like trying to cure cancer with one experiment. What BP should have done is break the challenge down into various key categories (containment, recovery, clean up, etc) and posed a series of requests in each category. That would have directed the crowd to focus on one area or another.

2) Collaboration: To my knowledge, both the solicited and unsolicited ideas were brought forward by individuals and/or companies, with no ability to see each others ideas and build or improve them. A more collaborative process would have gone a long way to improve the quality of ideas and perhaps even reduce the total number of ideas (since people would find other ideas to build on before entering their own).

3) Filters: clearly with this number of ideas you need filters. Again, with a truly crowdsourced and collaborative process the crowd can act as a filter. Not sure how BP is filtering / analyzing the ideas submitted but I’m pretty sure that at this point the crowd isn’t involved.

Perhaps one thing they did achieve (not by design, I might add) was diversity. It looked like they were getting ideas from all over the world and from a diverse group of participants. What a wasted opportunity.

Lastly, perhaps there is a chance for BP to open up these submissions to the global community and see if they can salvage some ideas to prevent this from happening again in the future. I’m sure there are a few diamonds in that pile of information.


Filed under: community, news, Uncategorized, , , ,

29 Responses

  1. Currently it sounds like Drupal is the preferred blogging platform out there
    right now. (from what I’ve read) Is that what you are using on your blog?

  2. I think that what you said made a ton of sense. But, think on this, suppose you added a little content?
    I mean, I don’t wish to tell you how to run your blog, but suppose you added something to maybe get people’s attention?

    I mean What Went Wrong With The Crowdsourced Ideas For
    BP Oil Spill? « Open Innovation From A Practitioner’s Perspective is kinda vanilla. You could glance at Yahoo’s home
    page and watch how they create news headlines to grab people interested.
    You might try adding a video or a related picture or two to grab people interested about everything’ve written. In my opinion, it would bring your website a little livelier.

  3. Hello, i believe that i noticed you visited my
    blog thus i came to return the desire?.I am trying to find things to enhance my site!
    I assume its good enough to make use of some of your ideas!


  4. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment
    is added I get three emails with the same comment. Is there
    any way you can remove me from that service? Thank you!

  5. Melinda says:

    I’m truly enjoying the design and layout of your blog. It’s a very
    easy on the eyes which makes it much more pleasant
    for me to come here and visit more often.

    Did you hire out a developer to create your theme? Fantastic work!

  6. Have you ever thought about adding a little bit
    more than just your articles? I mean, what you say is important and all.
    Nevertheless just imagine if you added some great graphics or video clips to give your posts more, “pop”!
    Your content is excellent but with images and videos, this blog could definitely be one of the very best in its
    field. Amazing blog!

  7. It’s actually a nice and helpful piece of information. I am satisfied that you shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.

  8. You ought to take part in a contest for one of the most useful blogs on the web.
    I most certainly will highly recommend this web site!

  9. Hi, Neat post. There is a problem together with your website in web explorer,
    might test this? IE still is the market leader and a large section of other
    folks will pass over your magnificent writing due to this problem.

  10. Do you mind if I quote a several of your blogposts as long as
    I provide credit and sources returning to your blog:
    I will aslo make sure to give you the appropriate anchor-text hyperlink using your blog title:
    What Went Wrong With The Crowdsourced Ideas For BP Oil Spill?
    | Open Innovation From A Practitioner’s Perspective. Be sure to let me know if this is acceptable with you. Many thanks

  11. I’ve attempted for your previous 35 a long time to do away with and Preserve OFF my belly unwanted fat. I have attempted every matter from food plan system capsules, personal trainers, every single foods strategy ever proposed, I currently spend on two gymnasium memberships, at any provided time, and have not had the time to benefit from the benefits of both unquestionably one of them in a lot more than a yr. I’ve to state that only factor that assisted me weight loss fast tips hoping that the setting, ease and also the availability of the services getting opened from five:00a.
    m until ultimately 10:00pm would inspire me to stay on track, attend lots
    of the cardio lessons, aquatics courses, step lessons etc…

  12. Anonymous says:

    I agree with preceding poster, seems to be like you will do properly out right here around
    the world-wide-web. Thank you!

  13. I am genuinely happy to read this website posts which carries lots of useful
    data, thanks for providing such information.

  14. Hey! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in trading links or maybe guest writing a blog
    post or vice-versa? My website discusses a lot of the same subjects as yours and I
    feel we could greatly benefit from each other.

    If you happen to be interested feel free to send me
    an email. I look forward to hearing from
    you! Superb blog by the way!

  15. Onita says:

    Hi, There, I found your blog while surfing the internet.
    This is an extremely well written article. I’ll be sure to bookmark it and come back to read more of your useful info. It’s much appreciated!

  16. Amazing! What an idea ! What a concept !
    Lovely . Amazing. Thanks a lot!

  17. Never purchase without value. The difference between an excellent business and an excellent investment is how
    much you pay. Discovering excellent businesses is just one part of the equation.
    The other part is discovering the right price to pay, and it is just
    as important for success with your investments.

    I love stock market prices

  18. Madeline says:

    In general a user friendly website, some good points!

    This is a well written post, I’ll try to read others. With Respect. Much appreciated info!

  19. I’m not sure where you’re getting your information, but great topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for excellent info I was looking for this info for my mission.

  20. Kerstin says:

    Greetings from Colorado! I’m bored at work so I decided to check out your blog on my iphone during lunch break. I really like the information you provide here and can’t
    wait to take a look when I get home. I’m amazed at how quick your blog loaded on my mobile .. I’m not even using WIFI,
    just 3G .. Anyways, fantastic site! Much appreciated!

  21. Hermelinda says:

    You’ve got a several valuable ideas! Perhaps, I ought to think of trying to perform this myself. Cheers!

  22. Fermin says:

    Thank you for some other fantastic article. Where else may anybody get
    that type of information in such a perfect method of writing?
    I have a presentation next week, and I am on the look for such information.

  23. After exploring a few of the articles on your web page, I truly appreciate your technique of blogging.
    I bookmarked it to my bookmark website list and will be checking back in the near future.
    Please check out my website too and let me know
    what you think.

  24. Do you mind if I quote a couple of your articles as long as I provide credit and
    sources back to your site? My blog is in the very same area of interest as yours and my visitors would genuinely benefit from a lot of the
    information you provide here. Please let me know if this ok with you.
    Appreciate it!

  25. Over 180 calories can be burned up within a
    30 minute time schedule. You can also combine this
    with doing yoga such as Bikram yoga to assist you to both lose weight and unwind after a hard day of work or study.
    s time to look at some other factors as possible reasons your client isn.

  26. says:

    When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get several emails with the same comment.
    Is there any way you can remove me from that service? Appreciate it!

  27. nail says:

    Hi, i read your blog from time to time and i own a
    similar one and i was just wondering if you get a lot of spam comments?
    If so how do you reduce it, any plugin or anything you can recommend?

    I get so much lately it’s driving me mad so any help is very much appreciated.

  28. Mariam says:

    I constantly spent my half an hour to read this blog’s articles or reviews all the time along with a mug of coffee.

  29. Jonathon says:

    Hi there! Do you know if they make any plugins to assist with
    Search Engine Optimization? I’m trying to get
    my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thank you!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: