Open Innovation From A Practitioner's Perspective

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Examples of open innovation

A colleague recently asked me for some info on companies and industries where I’m seeing ‘signals’ that they are starting to embrace open innovation. Here’s what I said:

There are many examples from a variety of industries, including:

TELECOM: BT (formerly British Telecom) – link

CONSUMER ELECTRONICS: Philips – link

CONSUMER PRODUCTS: P&G – link

PHARMACEUTICALS: Novartis – link

CHEMICALS: Air Products – link

IT HARDWARE: Sun Microsystems – link

FOOD AND BEVERAGE: Starbucks – link

COMPUTERS: DELL – link

Now, there is some blurring between crowdsourcing and open innovation. I think they’re very close. Open innovation is more focused on ‘true innovation practices’ whereas crowdsourcing is more about what you see Starbucks and Dell doing (i.e. tapping their broad customer base). The two concepts are close and you could lump all the examples I gave you under the general category of open innovation, in my opinion.

The US Gov’t is also getting in to the game. Here’s an interesting example.

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